In our final installment on optimizing your web assets for AI, we will cover miscellaneous pieces that support your official assets. The focus will be on your LinkedIn profile, any personal website you may have, and a few other key items, like your headshot. These assets matter because, like your .edu domain-hosted website, they are frequently skimmed by people and summarized by AI.

What we're striving for is consistency. That is, ensuring that your LinkedIn, your personal site, and any other touchpoints match what people find on your .edu page, Google Scholar and ORCID. This alignment allows AI to triangulate you with confidence. Importantly, it also paints a consistent picture of who you are for humans learning about you through the web.

Pulling this all together, your .edu page and your ORCID iD serve as an anchor to indicate your identity. Google Scholar provides your scholarly record and impact signals. Your LinkedIn, your personal site and other assets can serve as amplifiers.

Before we get into specific actions you can take with each, remember the big picture: You want to use the same form of your name, the same headshot, the same 2-3 sentence bio, and the same keywords everywhere.

Now, let's get started.

LinkedIn

• Make sure your title and affiliation are current.

• Use your preferred name form (e.g., with/without middle initial) and keep it consistent.

• Use the same headshot as for .edu/ORCID/Google Scholar.

• Make your profile public; set a custom URL that matches your name.

• Headline: use plain language and include 2-3 key terms you want associated with you.

• About section: Lead with a 2–3 sentence summary that mirrors your .edu/ORCID bio (use the same or very similar wording).

• Add Featured items: .edu page, ORCID, Google Scholar, personal site.

Personal website (non-.edu)

• Use a plain-language 2–3 sentence bio on your homepage that is the same or very similar to what you use on .edu/ORCID.

• Incorporate 3-5 keywords that you would want used in an AI-generated summary.

• Link to your .edu page, ORCID (include your iD), Google Scholar, and LinkedIn. Be sure to write out the names of links. That is, name the link “Google Scholar” rather than “publications” or “here.”

• Date stamp (“Last updated: August 2025”).

• Use static HTML or server-side rendering so text appears in “View Source.” If you are not sure what this is, read a short explanation from a previous newsletter.

• Add alt text to your headshot (“Headshot of Dr. First Last, [Title], [Institution]”).

Headshot

• Use the same headshot across .edu, ORCID, Google Scholar, LinkedIn, your personal site, and conference bios.

• Name the file descriptively (e.g., firstname-lastname-headshot.jpg) and add alt text with your name/title.

Other Assets

• Conference bios: use versions that match your 2–3 sentence bio and update annually.

• Preprint/profile pages (arXiv, bioRxiv, SSRN, GitHub, institutional repositories): Most will allow you to add or connect through your ORCID iD. If there is a profile option (like on SSRN and GitHub) use the same headshot, and link back to .edu/personal site.

The above fixes or updates are quick and easy to make. When every surface agrees on your name form, headshot, 2–3 sentence bio, and 3–5 keywords, AI has far fewer chances to get you wrong. A clear, consistent message about who you are and what you do is important to humans and machines.

AI + Dictation for research funding: 3 safe workflows that save hours

Are you under-utilizing AI in your funding-related workflow? In this short video, I show three safe, closed-loop ways to pair dictation with AI to generate some commonly needed products. Watch to see a simple record → transcribe → organize workflow you can QC in minutes.

When you are ready, here’s how we can help

Need to get your research funded, this year? Check out our 12-week program to get you there.

Check out our storefront where you can access our free Unlocking DOD Funding for University Researchers course and other resources, including for faculty applicants.

Ready to book a call to discuss how our program can support faculty at your institution? Let’s chat!